Club Monaco
Club Monaco designs and creates modern yet timeless clothing and accessories for women and men, with its headquarters in New York, and with stores around the world, including Paris, London, Sweden, Beijing, and Seoul. UNIFORM was involved in the PR of CLUB MONACO’s SS13 collection, FW13 collection, and SS15 Collection, and its store at Marina Bay Sands. We invited and hosted the press from various online and print platforms at the collection’s preview, and secured press coverage for the brand on multiple platforms.
Visit the Club Monaco website here.
Spring / Summer 2013
Fall / Winter 2013
Spring/Summer 2015
Club Monaco at Marina Bay Sands
On the 1st of April, UNIFORM invited and hosted the press from various online and print platforms at Club Monaco’s Marina Bay Sands store. We brought them through a tour of the store and introduced them to the Spring/Summer 2016 collection, and secured press coverage for the brand on multiple platforms. The event saw a collaboration between Club Monaco and five local artisans, bringing together an assortment of the brand’s favourite items. Cupplets created artisanal sweet treats; Oriole Coffee Roasters provided freshly brewed, exclusive Club Monaco blend coffee; Yi Lian Ng Floral Atelier created customised Club Monaco-inspired bouquets; BooksActually showcased a curated selection of books and crafted hand-stitched notebooks with guests’ quote of choice; and Bedrock Bar & Grill served gourmet food and drinks for the event. A cocktail party followed after the media preview, where VIPs, social influencers and key opinion leaders were invited to have a look at the new store and the latest collection. The event was open to consumers the weekend after, and shoppers at Marina Bay Sands were given a Club Monaco bookmark designed by local illustrator Grace Ciao to redeem special treats in the store.
